Who we are

I'm Cara Lockwood, an author and entrepreneur, and I've been writing novels for women my entire career. Before the fall of 2016, I made the mistake of assuming progress towards things like equal pay, protection from discrimination, stronger laws against predators and access to equal healthcare would come without work.

Now, I know that's not the case, as much of our hard-won progress might be lost. Discrimination laws might be repealed, programs that help women who've been victims of violence might be defunded, and even maternity care, a basic healthcare need, could be taken away for millions. 

After I marched with more than half a million of you in Washington, D.C. on January 21, 2017 in the Women's March, I came home determined not just to ask for change, but to make change happen. 

As the mother of two and the stepmom to three, I feel it's my duty to leave the world a fairer, kinder and more just place than I found it, and that's why I founded She Persisted. 

She Persisted, of course, was inspired by Elizabeth Warren, the Senator from Massachusetts, who was censored on the Senate floor when objecting to Jeff Sessions' nomination for Attorney General. Mitch McConnell, the Senator Majority Leader, said of silencing Warren, "She was warned. She was given an explanation. Nevertheless, she persisted." 

In that spirit of endurance, She Persisted is about spotlighting women entrepreneurs, artists and shop owners of all colors, religions and backgrounds. It's also about all of us, together, keeping inspired and motivated and connected during these tumultuous political times. And, most importantly, with our soon to come products for tweens, I hope we inspire the next generation of women to break more barriers, go father and accomplish more than we ever dreamed possible. There's no glass ceiling when the sky's the limit.

Every purchase made supports the nonprofit Ignite, a group helping more women to run for political office, because we won't be able to fight for our issues if we don't have a seat at the table. Change won't happen on its own. We have to make it happen, and together, we will.